Strategic Marketing

Explore a selection of the strategic projects in portfolio

Navigate in today’s ever changing landscape

Explore our suite of Strategic Marketing Services, designed to propel your brand in a dynamic and ever changing consumer era. Our offerings include comprehensive Marketing Strategies tailored to resonate with your audience.

  • Marketing Strategy Development

    Develop a comprehensive marketing plan to reach target audiences and achieve marketing objectives. This includes market research in cooperation with specialised agencies, competitor analysis, customer segmentation, and development of a marketing mix (product, price, place, promotion).

  • Competitive Analysis

    Analyze the strengths and weaknesses of competitors to develop a competitive advantage. This can include analyzing competitor products, pricing strategies, marketing campaigns, and target audiences.

  • Customer Journey Optimization

    Developing and implementing strategies to optimize the customer journey at every touchpoint. By leveraging insights from market research, competitive analysis, customer data, and user experience (UX) research, this service helps businesses create a seamless and positive experience for your customers or consumers.

  • Marketing ROI Analysis

    Measure the return on investment (ROI) of marketing campaigns to assess their effectiveness and identify areas for improvement.

  • Strategic Brand and Product Launches

    Make a lasting impression in the market with our expertly crafted brand and product launch services. At Atypical, we specialize in creating launch strategies that not only introduce your brand and products but also ensure they make a significant impact. Our approach is designed to capture attention, create buzz, and establish a strong market presence from the outset. Let us help you unveil your brand and products in a way that resonates with your audience and sets the stage for long-term success.

  • Brand Management Services

    Elevate your brand to new heights with Atypical's specialized brand management services. We focus on building and nurturing your brand's identity, ensuring it resonates powerfully with your target audience. Our approach combines strategic insights with creative execution, fostering a brand presence that's not only memorable but also influential in your market. Trust us to refine and manage your brand's narrative, positioning it for enduring success and market leadership.

  • Marketing Mix Management

    Take control of your marketing success with Atypical's comprehensive Marketing Mix Management services. We meticulously balance the elements of product, price, place, and promotion to create a harmonious and effective marketing strategy. Our approach ensures each component works in unison, maximizing impact and driving optimal results. Trust in our expertise to fine-tune your marketing mix, aligning it perfectly with your business goals and market dynamics

  • Concept Development

    Unleash the power of innovation with Atypical's Concept Development services. We specialize in turning abstract ideas into concrete, market-ready concepts. Our creative process involves deep research, trend analysis, and out-of-the-box thinking, ensuring that every concept we develop is not only unique but also strategically aligned with your business goals. From initial brainstorming to final execution, trust Atypical to bring your visionary ideas to life with clarity, creativity, and commercial viability.

  • Consumer Lifecycle Management

    Elevate your customer relations with Atypical's Consumer Lifecycle Management services. We specialize in navigating every stage of the consumer journey, from initial awareness to loyal advocacy. Our approach is centered on creating meaningful and lasting relationships with your customers, employing targeted strategies to engage, retain, and grow your consumer base. By understanding and responding to the evolving needs of your customers throughout their lifecycle, we help ensure sustained engagement and a continuously thriving business-customer relationship.

  • Consumer Experience

    Transform the way consumers interact with your brand with Atypical's Consumer Experience services. We focus on designing and delivering exceptional experiences that captivate and engage your audience at every touchpoint. Our approach combines in-depth consumer insights with innovative strategies to create memorable, impactful interactions that not only satisfy but also delight your customers. Partner with Atypical to elevate your consumer experience, fostering deeper connections and driving brand loyalty.

  • Campaign Development

    Elevate your marketing initiatives with Atypical's Campaign Development services. We specialize in crafting targeted, impactful campaigns that resonate with your audience and achieve your marketing objectives. Our process involves thorough market research, creative ideation, and strategic planning to ensure that each campaign is not only innovative but also aligned with your brand's values and goals. Trust Atypical to develop and execute campaigns that captivate your audience and deliver measurable results.

  • Strategic Partnerships

    Harness the power of collaboration with Atypical's expertise in forging Strategic Partnerships. We focus on identifying and establishing synergistic alliances that align with your business goals and amplify your market presence. Our approach involves careful analysis and selection of potential partners to ensure mutual benefits and aligned objectives. With Atypical, create partnerships that open new avenues for growth, innovation, and enhanced market reach, propelling your business towards new heights of success.

  • Segmentation and Targeting

    Elevate your marketing precision with Atypical's Segmentation and Targeting services. We specialize in dissecting market complexities to identify distinct consumer segments, tailoring your marketing efforts for maximum relevance and impact. Our approach combines in-depth market analysis with sophisticated targeting strategies, ensuring that your message reaches the right audience at the right time. Trust Atypical to refine your market approach, turning broad strategies into focused, effective campaigns that resonate with your target demographics.

Get in touch.

We're excited to hear from you and explore how we can help or assist in your strategic journey.