Hospitality & Events

Explore a selection of the strategic projects in portfolio

Let's Create Magic Together

Transform your event from a mere occasion to a defining milestone. At Atypical, we go beyond event hosting to craft memorable experiences, build lasting relationships, and redefine excellence in hospitality and event management.

Atypical works with various event partners or vendors and brings them aboard when required, to support you in turning your next event into a captivating story worth telling.

  • Event Strategy and Planning

    Manage all aspects of an event, aligned with business goals, from initial planning to post-event evaluation. This includes securing and/or cooperating with vendors for the specific project, managing budgets, venue selection, brief logistics, coordinating with guests & sponsors, and overseeing event execution.

  • Hospitality Management

    Manage and provide guidance in all aspects of the hospitality project that spans the full journey of your strategically important guests (e.g. Board, international amplifiers, strategic business partners, etc.) to maximise their experience, optimize budget streams, and enhance operational efficiency.

  • Virtual & Hybrid Event Strategy

    Develop strategies for successful virtual or hybrid events, incorporating engaging online experiences and seamless integration with physical components.

  • Technology Solutions

    Implement and integrate hospitality technology solutions to streamline operations, improve guest service, and enhance guest experience. Or brief and develop specific tech solutions with key partners in case required.

  • Tomorrowland Summer

    Immerse your guests in the ultimate summer experience with Atypical's hospitality services at Tomorrowland. Specializing in catering to a global audience, we create a unique and unforgettable atmosphere that captures the essence of this iconic summer festival. Our focus is on providing exceptional hospitality that brings together guests from around the world, ensuring every moment is filled with the magic and excitement synonymous with Tomorrowland.

  • Tomorrowland Winter

    Experience the wonder of winter with Atypical's exclusive hospitality services at Tomorrowland Winter. We specialize in crafting a mesmerizing alpine adventure that perfectly blends the thrill of this iconic music festival with the enchanting beauty of winter. Our approach is to provide exceptional hospitality that caters to a global audience, ensuring every guest enjoys a unique and unforgettable experience amidst the snowy landscapes, echoing the magic and excitement of Tomorrowland in its winter wonderland setting

  • World Cup Rugby

    Reflect on the exhilaration of the World Cup Rugby in Paris, where exceptional hospitality and event services elevated the experience. The bespoke approach ensured every guest savored the grandeur and spirit of the tournament amidst the enchanting backdrop of Paris, marrying top-tier rugby action with the distinctive allure of French hospitality. Let this past event inspire your future plans to transform your next occasion into an equally memorable celebration, rich with thrilling moments and unmatched service.

  • Formula 1

    Immerse yourself in the high-octane world of Formula 1 with Atypical's exceptional hospitality services. Experience the thrill of the race in unparalleled style, as we blend the adrenaline of the track with premium comfort and luxury. Our bespoke approach ensures every guest enjoys a unique and unforgettable experience, capturing the essence of Formula 1's fast-paced glamour. From prime viewing locations to exclusive access, Atypical is your gateway to the ultimate Formula 1 adventure.

  • Formula 1 goes Hybrid

    Faced with COVID-19 restrictions, Atypical innovatively crafted a Formula 1 event experience for Spa Franchorchamp and Monaco that transcended traditional boundaries. Together with key stakeholders, we infused the high-speed thrill of Formula 1 with the dynamic reach of digital interactivity, ensuring fans enjoyed a captivating blend of in-person excitement and virtual engagement. Whether trackside or online, it provided an unparalleled experience that captured the essence of racing, tailored to meet the needs of both in-person and remote audiences.

  • Product Launch Events

    Elevate your product launches to new heights with Atypical's specialized event services. Creating events that capture the essence and excitement of your brand. Our expertise lies in designing launches that are not just unveilings but memorable experiences, ensuring your product makes a significant impact in the market, much like these renowned brands.

  • Feature Film Events

    Transform your product launches into iconic events with Atypical's expertise. Drawing inspiration from blockbuster successes like 'Avatar', the thrilling 'James Bond' series, the animated charm of 'Ice Age', and the enduring appeal of 'The Simpsons', we craft launch events that capture the imagination and excitement of these renowned franchises. Our approach is to create immersive experiences that not only unveil your product but also leave a lasting impression, ensuring your launch is as memorable and impactful as these beloved titles.

  • Special Requests and Personalized Services

    At Atypical, we understand that unique occasions call for bespoke solutions. Our Special Requests and Personalized Services are designed to cater to your individual needs, ensuring every experience is as unique as you are. Whether it's a custom event, a one-of-a-kind travel itinerary, or a personal celebration, our team is dedicated to crafting experiences that align perfectly with your vision. Let us transform your ideas into reality with our touch of creativity and excellence, making every moment distinctly yours.